PostUp App  

Helping Remote Workers Find Their Perfect Workspace

Outline
ProcessEmpathizeDefineIdeatePrototypeNext Steps

Project Overview

A one-stop solution for remote workers to quickly find work-friendly spaces tailored to their needs. This app eliminates the frustration of searching across multiple platforms by consolidating key information such as amenities, crowd levels, and location details in one place.
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Objective: Design a mobile app to help remote workers quickly find nearby work-friendly locations tailored to their needs.

Timeline: 2 weeks (Idea to Prototype)

Role: UX/UI Designer
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Conducted light research, created user journeys and personas, and developed a high-fidelity prototype.

Process

Empathize

I designed a mobile app prototype using a design-sprint approach. I first started by understanding the current experience of the user through some light research and reviewing the interviews.
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Then synthesized findings into an affinity map, which highlighted key requirements:

  • Proximity and ease of access.
  • Essential amenities like Wi-Fi, outlets, and table space.
  • Quiet environment for focus and calls.

Define

Developed personas to represent user goals and frustrations. Mapped the user journey, identifying pain points such as:

  • Lack of comprehensive location details.
  • Time-consuming searches across multiple platforms.
  • Uncertainty about crowd levels and amenities.

Ideate

Conducted a lightning demo exercise to analyze competitors like Yelp and Google Maps.

Identified opportunities to merge their best features while addressing gaps:

  • Enhanced filtering tools.
  • Detailed location descriptions (e.g., crowd size, noise level, amenities).

Prototype

Designed a high-fidelity prototype focusing on:

  • Intuitive search and filter options.
  • Visual maps with location highlights.
  • Comprehensive location details, including reviews, photos, and amenities.
Users - Elements Webflow Library - BRIX Templates
Emphathize
Desktop - Elements Webflow Library - BRIX Templates
Define
Gear - Elements Webflow Library - BRIX Templates
Ideate
Phone - Elements Webflow Library - BRIX Templates
Prototype

Define

Synthesizing my research results allowed me to empathize further with the users and identify specific pain points.

I created a persona, "Remote Riley," to capture common goals and frustrations, such as the need for a quick, tailored search experience. This led me to map the user journey, highlighting the difficulties users faced when navigating existing platforms. By defining these key challenges, I gained a clear focus for ideating solutions.
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‍Key Insights:

  • Users wanted to avoid crowded, noisy places but had no way to filter for this.
  • A “work-friendly” space must be nearby, quiet, and equipped with amenities like Wi-Fi, outlets, and table space.

Empathize

To better understand the struggles of remote workers, I conducted interviews and created an affinity map to organize user feedback.

‍Key Insights:

  • Users wanted to avoid crowded, noisy places but had no way to filter for this.
  • A “work-friendly” space must be nearby, quiet, and equipped with amenities like Wi-Fi, outlets, and table space.

Ideate

To brainstorm effectively, I conducted a lightning demo exercise, examining existing platforms like Yelp and Google Maps. This helped me identify opportunities for improvement, such as combining search and filtering tools with workspace-specific details like noise levels and seating availability.

Using Crazy 8’s, I sketched solutions for a tailored search experience, leading to clear design goals for the prototype.

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Good solutions

Search and filtering features.

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Solutions that can be improved

Highlight of reviews, amenities, type of crowd, popular times, and how much time people typically spend at locations

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New solution opportunities

Work space details: background noise, outlet availability, group seating availability, and type of seating.

Prototype

I created a high-fidelity prototype that addressed key user needs:

Search and Filter:
Search and filter tools specifically for remote workers.
Results & Visual Map:
Visual map with
Location Details:
Detailed location profiles with photos, reviews, and amenities.

Solution

PostUp combines the best features of existing platforms while addressing gaps for remote workers:

  • Search Tools: Tailored filters for noise, crowd size, and amenities.
  • Streamlined UX: Designed to reduce decision-making time.
  • Location Profiles: Photos, reviews, and relevant details at a glance.

Outcome

User Testing Results: Search time decreased from 8 minutes to 2 minutes, a 75% improvement.

Impact: Users appreciated the app’s focus on work-specific needs, reporting higher satisfaction with their search process.

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Reflection & Next Steps

This project demonstrated the power of rapid prototyping and user-centered design in delivering high-impact solutions. Next steps include:

  • Designing onboarding and account features.
  • Conducting further usability testing to refine the prototype.
  • Expanding filter options to include busy times and outlet availability.

Get in touch

Let's have an awesome experience together from start to finish

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